It's the colour you're seeing everywhere right now. Think Wes Anderson's The Grand Budapest Hotel movie, meets Acne Studios. Millennial Pink is fashion's new favourite hue. Expect to see lots of this pretty shade on upcoming catwalks, and it's not just fashion creatives who are loving this colour, the beauty industry have swooned too. ASOS have even created their new beauty range based on this sultry colour.
Here's a selection of our top favourite outfits-