Privacy policy

Have to Love Active Limited is committed to protecting and respecting your privacy pursuant to General Data Protection Regulation (GDPR). This privacy policy (together with our terms and conditions and other documents referred to on it) sets out the terms on which we process any personal data we collect from you, or that you provide to us. It explains how we collect and use your information, how you can tell us if you prefer to limit the use of that information; and the procedures that we have in place to safeguard your privacy. By visiting you are accepting and consenting to the practices described in this policy.

Have to Love Active Limited is registered as a data controller with the Information Commissioner’s Office (ICO), which is the UK's independent body set up to uphold information rights.

Our named contact is Kate Walton. If you have any questions about this notice, please contact us by email at

This policy must be read in conjunction with the terms of use of our website. It also includes details about our website cookies. If you are unsure about how cookies work, you can visit


IMPORTANT INFORMATION AND WHO WE ARE is the trading name of Have to Love Active Limited, a company registered at Companies House in England & Wales under company number 11622749.

We have notified the Information Commissioner’s Office that we processes personal data and are registered by the Information Commissioner’s Office to hold personal data under ICO reference number ZA509253.


Purpose of this privacy notice


This privacy notice aims to give you information on how Have to Love Active Limited (“HTLA”) collects and processes your personal information through your use of this website, including any data you may provide to us through this website or by post, telephone, electronic methods including email, fax, online portal or otherwise.

Our website is not intended for children and we do not knowingly collect data relating to children unless authorised by a recognised parent or Guardian to do so.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice which we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.



For the purposes of the Data Protection Act 1998 up to and including 24 May 2018 and the General Data Protection Regulation on and from 25 May 2018, the data controller is Have to Love Active Limited t/a and is responsible for your personal data (collectively referred to as “”, “HTLA”, "we", "us" or "our" in this privacy notice).

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests you may have, please contact the data privacy manager using the details set out below.


Contact details


Our full details are:

Full name of legal entity: Have to Love Active Limited (CN 11622749)

Name or title of data privacy manager: Kate Walton

Email address:

Registered office address: 58 Durham Road, Birtley, Chester Le Street DH3 2QJ

Telephone number: 0191 213 1155


Please note that you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact the data privacy manager in the first instance.

Changes to the privacy notice and your duty to inform us of changes

This version was last updated on 28 March 2019. Historic versions are archived and can be obtained by contacting the data privacy manager.

We reserve the right to update this privacy notice at any time. We may also notify you in other ways from time to time about the processing of your personal information. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


Website third-party links


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.




Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may and will from time to time proceed to collect, use, store and transfer different kinds of personal data about you, which may include the following:


Identity Data – being your first name, maiden name, last name, username or similar identifier, marital status, title and date of birth; 
Contact Data - including billing address, delivery address, email address and telephone numbers; 
Financial Data - including bank account and payment card details; 
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, website usage data, operating system and platform, use of our IT and communication systems, secure online portals and voicemail; 
Profile data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey results; 
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences; 

If you fail to provide personal data


Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to sell goods to you. In this case, we may have to cancel the sale of goods to you but we will notify you if this is the case at the time.




Please be aware that we use different methods to collect data from and about you including through:


Direct interactions. You may give us your Identity, Contact and Financial Data during face to face purchases. This includes personal data you provide to us when you: 

- buy our goods;

- subscribe to our newsletters;

- request marketing to be sent to you

- visits to and requests through our website;

- enter a survey or give us some feedback.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy at the bottom of this privacy policy for further details. 
Technical Data from the following sources. Automated monitoring of our Website and other technical systems, such as computer networks, CCTV, email, voicemail and voice and telephone recordings. 



When you provide Personal Information to us relating to a third party, including children, you confirm that you have any necessary permission or authority to do so. When providing us with personal information about children you confirm that you have the necessary consent from a parent or Guardian to do so. You are also responsible for ensuring that the provision of third party Personal Information complies with data protection and other applicable law.




We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:


Where we need to perform the contract we are about to enter into or have entered into with you in relation to the sale of goods; 
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; 
Where it is necessary for regulatory or legal reasons; 
With your consent. 

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


What we use your personal information for

Our Reasons

Lawful basis for processing including basis of legitimate interest

To register you as a new customer.


Processing efficiencies in dealing with such activity

Storing payment cards



Processing your order

Fulfilling a contract


Notifying you of your order status

Legitimate interests

Processing efficiencies in dealing with such activity and making you aware of your order

Managing your account

Legal obligation

Keeping our records up to date, working out which of our products may be of interest to you and telling you about them

Detecting, investigating and reporting financial crime (e.g. Fraud)

Legal obligation

Developing and improving how we deal with financial crimes, dealing with any legal obligation imposed upon us by a regulator or the FCA

Marketing communications to inform you of special offers

Legitimate interest

Developing products and services to attract and retain customers

Contacting you to undertake customer satisfaction surveys

Legitimate interest

Developing products and services to attract and retain customers

Maintaining network and data security

Legitimate interest

Maintaining the security of our network to help us maintain safety and confidentiality in our information

Notifying you about changes to our website and enhancements to our services

Legitimate interest

Developing products and services to attract and retain customers


Marketing and promotional offers


From time to time we may wish to communicate with you for a purpose that is beyond what is absolutely necessary. For example, we may wish to send you a newsletter, notify you of products or invite you to an event. There may be a legitimate interest in processing your information for marketing purposes and under GDPR this means we do not need your consent to send you such updates or information.

However, as consent is needed to send electronic communications and in light of our marketing information generally being sent by email, we have a policy that we will ask for you to opt in to receiving such communications.

You can opt out of receiving marketing communications at any time by emailing


Third-party marketing


We will get your express opt-in consent before we share your personal data with any other organisation or third party for marketing purposes.




We may have to share your personal data with the parties set out below:

We work with a number of trusted suppliers, agencies and businesses in order to provide you the high quality goods and services you expect from us such as delivery companies, credit reference agencies, fraud prevention agencies, product technicians visiting your home and market research companies amongst others.

Some examples of the categories of third parties with whom we share your data are:

Supplier Partners 
We work with a number of trusted partners who supply products and services on our behalf. We only pass on limited information to them.

Delivery Partners 
In order for you to receive your goods, we work with a number of delivery partners. Again, we only pass limited information to them in order to ensure delivery of your items.

IT Companies 
We work with business who support our website and other business systems.

Marketing Companies and Online Advertising 
We work with marketing companies who help us manage our electronic communications with you or carry out surveys and product reviews on our behalf. We use technologies such as cookies within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you. These messages may appear when you are on other websites or apps. Our online advertising is intended to help you find what you are looking for and keep you up to date with news of products and services, including store events, offers and promotions by us. The online advertising you see will be based on any information we may have about you and your visit to our website or app such as products you have looked at, search history or ads you have previously clicked on.

Payment processing 
We work with trusted third-party payment processing providers in order to securely take and manage payments.

We reserve the right to pass any or all of your personal information to the police or any other law enforcement agency or regulatory body to comply with our legal and regulatory obligations and for the purposes of crime protection or prevention.

We may use social media sites such as Facebook, LinkedIn and Twitter. If you use these services, you should review their privacy policy for more information on how they deal with your personal information.




The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, amongst other things, the provision of support services. Any of your personal data that is transferred outside the EEA will only be transferred to a country with an adequate ruling or where appropriate safeguards (such as the relevant company(ies) being signed up to privacy shield or having incorporated standard model contract clauses or equivalent) are in place.

All information you provide to us is stored on secure servers which may include the secure servers of our IT service suppliers (where applicable).

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.




You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about cookies please see the policy at the end of this privacy policy.




We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.




The personal data that we collect from you may be transferred to, and stored at, a destination outside the European Area (EEA). Where this is necessary we will put in place appropriate protection to make sure your personal data remains adequately protected.




We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.




How long will you use my personal data for?

If we collect your personal information, the length of time we retain it is determined by several factors including the purpose for which we use that information and our obligations under other laws.

We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us.

In some circumstances you can ask us to delete your data: see your legal rights below:




Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the following link to find out more about your rights, which include:


The right to be informed 
The right of access 
The right to rectification 
The right to erasure 
The right to restrict processing 
The right to data portability 
The right to object 
Rights in relation to automated decision making and profiling. 

If you wish to exercise any of the rights set out above, please contact Kate Walton.


No fee usually required


You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.